CareerOne marketing brand launch

As the job market begins to find its feet again, job site CareerOne returns to the stage with a bold new campaign from independent creative agency, Hardhat.

Targeted at those looking for a smoother job search, with less scrolling and more satisfaction, ‘CareerOne Job Done’ speaks to the confident ease in which users can discover better jobs – thanks to the site’s AI powered algorithm.

Says Glenn Dalton, executive creative director at Hardhat: “More than a job listing site, we wanted to position CareerOne as a job-finding one. Simple, memorable and ownable, ‘CareerOne Job done’ celebrates that feeling of finding the right job.”

Says Garen Azoyan, executive chairman of CareerOne: ‘We’re excited to share a campaign that comes at a time where people feel like their job search efforts are being wasted, often sending dozens of resumes to receive no response. CareerOne is on a mission to help Australians find the perfect ‘right now’ job or dream career.”

The through-the-line campaign has seen two TVCs, out of home and radio commence roll out over the weekend.

Client: CareerOne
Garen Azoyan, Executive Chairman
Moussa Namini, Chief Operating Officer

Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Managing Director: Justin Kabbani
Senior Creative: Jonathan Heath
Senior Account Director: Haley Kriksic
Strategy Director: Lani Cush
Head of Production: Char Wren
Design: Reece Ryan, Zane Flynn
Copywriter: Molly Robertson

Production Co: Sherpa
Director: Grantley Smith
Executive Producer: Natalie Taylor
Producer: Harrison Robbins
DOP: Simon Walsh

Sound Engineer: Paul Le Couteur 
Executive Creative Producer: Karla Henwood 
Producer: Alice Vanderwey

Photographer: Craig MacLean – @shot.by.mac

Article by Ricki Green originally posted to Campaign Brief: https://campaignbrief.com/careerone-gets-the-job-done-in-its-latest-integrated-campaign-via-hardhat/